What is a CRM?
Customer Relationship Management software system (CRM) helps businesses to nurture customer relationships leading to improved and retained sales by gathering and managing all customer information and interactions in one centralized system.
A CRM system replaces the company’s reliance on spreadsheets, databases, and apps to hold and track customer information and interactions.
Many companies both large and small are moving away from multiple sources such as Excel spreadsheets holding customer information and moving towards using a CRM software system (Customer Relationship Management) to track and analyze Customer’s complex and dynamic
data within one centralized platform.
A CRM can track in real time when a customer interacts with the business, such as open an email or visited a web page. The CRM will track and consolidate all customer interactions with the business: phone calls, e-mails, meetings, follow-ups, quotes, orders, etc.
A CRM can be used for analyzing market trends and customers, helping the business to
better understand what a customer wants.
By having all customer information and analyzing the markets in one place, a business can use the data to
- Improve customer relations and satisfaction
- Drive more efficient sales
- Free up sales staff, enabling them to spend more time building growth instead of on mundane everyday tasks
