{"id":2301,"date":"2022-09-21T17:04:20","date_gmt":"2022-09-21T15:04:20","guid":{"rendered":"https:\/\/softnlabs.com\/?page_id=2301"},"modified":"2022-09-21T17:05:09","modified_gmt":"2022-09-21T15:05:09","slug":"crm","status":"publish","type":"page","link":"https:\/\/softnlabs.com\/fr\/solutions\/crm\/","title":{"rendered":"CRM"},"content":{"rendered":"

[vc_row][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]<\/p>\n

Qu’est-ce qu’un CRM<\/span>\u00a0?<\/h2>\n

Un logiciel de Gestion de la Relation Client (CRM ou Customer Relationship Management) aide les entreprises \u00e0 entretenir et faire progresser les relations clients. Il permet d\u2019am\u00e9liorer les ventes et la r\u00e9tention des clients en rassemblant toutes les informations et interactions dans un syst\u00e8me centralis\u00e9 unique.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_btn title=\u00a0\u00bbContactez-nous\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb i_align=\u00a0\u00bbright\u00a0\u00bb i_icon_fontawesome=\u00a0\u00bbfa fa-arrow-right\u00a0\u00bb button_block=\u00a0\u00bbtrue\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb link=\u00a0\u00bburl:%2Ffr%2Fcontact|title:Contactez-nous||\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1648566686710{margin-top: 150px !important;margin-left: 60px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/6″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb4\/6″]

\n
\"\"<\/div>
\"impl\u00e9mentation<\/div> <\/div>\n [\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Un syst\u00e8me CRM remplace la d\u00e9pendance de l’entreprise aux feuilles de calcul, aux bases de donn\u00e9es et aux applications pour stocker et suivre les informations et les interactions avec les clients.<\/p>\n

De nombreuses soci\u00e9t\u00e9s, aussi bien petites que grandes, remplacent leurs multiples sources d\u2019informations clients telles que les formulaires Excel, par l\u2019utilisation d\u2019un logiciel de Gestion de la Relation Client (CRM ou Customer Relationship Management) permettant de suivre et analyser les donn\u00e9es clients complexes et dynamiques au sein d\u2019une plateforme centralis\u00e9e.<\/p>\n

Un CRM peut suivre en temps r\u00e9el les interactions d\u2019un client avec l’entreprise, comme l’ouverture d’un e-mail ou la visite d\u2019une page Web. Le CRM suivra et consolidera toutes les interactions des clients avec l\u2019entreprise : appels t\u00e9l\u00e9phoniques, e-mails, r\u00e9unions, relances, propositions commerciales, commandes, etc.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Un CRM peut server \u00e0 analyser les tendances du march\u00e9 et des clients, aidant ainsi l\u2019entreprise \u00e0 mieux comprendre les attentes des clients.<\/p>\n

En ayant toutes les informations clients et en analysant les march\u00e9s au sein d\u2019une m\u00eame plateforme, une entreprise peut utiliser les donn\u00e9es pour<\/p>\n

    \n
  • Am\u00e9liorer la relation et la satisfaction client<\/li>\n
  • Improve customer relations and satisfaction<\/li>\n
  • G\u00e9rer le processus de vente de fa\u00e7on plus efficace<\/li>\n
  • Dispenser les ressources commerciales des taches banales quotidiennes, leur permettant de passer ainsi plus de temps \u00e0 d\u00e9velopper les ventes<\/li>\n<\/ul>\n

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    [vc_row][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] Qu’est-ce qu’un CRM\u00a0? Un logiciel de Gestion de la Relation Client (CRM ou Customer Relationship Management) aide les entreprises \u00e0 entretenir et faire progresser les relations clients. Il permet d\u2019am\u00e9liorer les ventes et la r\u00e9tention des clients en rassemblant toutes les informations et interactions dans un syst\u00e8me centralis\u00e9 unique.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_btn title=\u00a0\u00bbContactez-nous\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb i_align=\u00a0\u00bbright\u00a0\u00bb […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1999,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nCRM - SoftNLabs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/softnlabs.com\/fr\/solutions\/crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM - SoftNLabs\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] Qu’est-ce qu’un CRM\u00a0? 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